A mobile exhibition stand as the key to trade fair success

More and more customers are recognizing the advantages of a mobile exhibition stand as a replacement for the classic exhibition stand. Especially in times of declining visitor numbers or due to a lack of planning certainty as to when and whether trade fairs will take place, trade fair appearances are often integrated into a roadshow and the mobile trade fair stand is also used at stationary trade fairs.

The advantages of a mobile exhibition stand are numerous. From an economic point of view, exhibition vehicles are a much more cost-effective alternative to a "fixed" exhibition stand due to their multiple benefits. The mobile exhibition vehicle is not simply disposed of after the trade fair, but can go on tour and reach customers who may not have made it to the trade fair. This gives you a powerful sales tool that can be used as often as you like and can be quickly and easily converted for new products and re-brandings.

There is also enormous savings potential for the trade fair itself. There are no additional personnel and accommodation costs for set-up and dismantling staff. Exhibition vehicles can be set up on site in record time, as the actual set-up has already been completed outside the trade fair. Another advantage is the flexible use. Mobile exhibition stands can be used both indoors and outdoors and can therefore be placed in exhibition halls and on open-air grounds. Exhibition stands from 20 to well over 100 square meters can be covered with mobile space solutions.

The advertising effect also goes far beyond that of the trade fair itself. Already on the journey to the fair, you have thousands of visual contacts who discover your show truck on tour. This eye-catching effect should not be underestimated and is a very good marketing tool.

In practice, the mobile exhibition stand is in no way inferior to the stationary stand. All exhibits can be installed fully functional and experienced hands-on by visitors. Lounge corners, catering and other areas can also be integrated into the vehicle. Depending on the concept and project, a wide variety of mobile spaces can be considered for a mobile exhibition stand. Everything is possible, from small, maneuverable car trailers to large container landscapes. The classic semi-trailer is the most popular module in the mobile trade fair sector. It offers approx. 50 square meters of interior space thanks to room extensions. A roof terrace provides a great overview of the trade fair.

In order to get the most out of the mobile exhibition stand, many customers also opt for a subsequent tour. A-customers are visited directly at their headquarters, thus receiving an exclusive event and corresponding appreciation. A great effect that is reflected not least in the sales figures of our customers.

In general, we can observe a trend towards innovation. Traditional exhibition stands that are disposed of after trade fairs are no longer up to date, not sustainable and ultimately not economical. Exhibition vehicles in combination with digital worlds of experience are the future of trade fairs and convey the greatest possible benefit - for companies and visitors. With our cross-industry expertise, we will be happy to advise you and jointly develop your mobile exhibition stand, which will accompany you for many years and also become a permanent fixture for your customers. Adapted to your CI and your products, we create a brand world that travels to your customers and picks them up right there. These lasting experiences and the unrivaled presentation on site create lasting customer loyalty.