Brother - On a great ride in the Design Truck

Under the auspices of the agency "New Line Brand Communication", we are sending our "eleMMent Visione" for the printer, multifunction and fax machine experts from Brother on a great journey.

The challenge

Training of a product innovation in the dealer network and directly with the end customer
Possible combinations desired
Communication of environmentally friendly properties of the products at first sight and with all senses

The solution

Attention-grabbing, futuristic vehicle with aerodynamic advantages for reduction of fuel consumption and combination with environmental campaign
One-man set-up in a few minutes thanks to remote control
Combination of forest scent, real birch trunks, various light scenarios and birdsong
Organisation of a dealer event