Sochi - Entire fleet of vehicles in the snow for Olympic Games

In cooperation with the Düsseldorf agency Reich und Wamser, we designed three vehicles to market the Winter Olympics in Sochi. Among other things, the retractable showroom is equipped with five iPad stations. On a media wall operated by touch screen, visitors can also take a virtual walk through the future streets and sports facilities in the Olympic city. The futuristic vehicle is equipped with a toilet and a modern kitchenette including a fully automatic coffee machine. The integrated driver's cab also serves as a meeting corner.

The challenge

Marketing the real estate of the Olympic Village in Sochi
Operational area: Russia, Central and Western Europe
Registration and import of vehicles in Russia

The solution

Vehicle fleet of 3 units for ﬂeet-wide use
Interior design: virtual walk through the Olympic Village via installation of a video split wall incl. complex network control
Integration of the driver's cab into the action area as a VIP meeting corner
Premium character through high-quality materials: genuine leather, mineral stoﬀe, etc.
Tour logistics incl. shipping to Russia