ter Hürne presents the world novelty Hywood - on tour through Europe

An innovative company with outstanding products is breaking new ground in terms of sales. The tour leads through many European countries and conveys Hywood's unique selling points in an unexpected and spectacular way. A live demonstration with wow effect will remain in the visitors' memory. The branding of the truck also shows the creativity of our client.

The challenge

Present a novel product in need of explanation in a simple and emotional way
Route planning through Europe with only a few weeks' notice
Implementation of spectacular branding

The solution

Development of the optimal floor plan for the shortest possible set-up & dismantling times and quick location changes
Routing optimization
Extension & branding of the show truck according to CI specifications and adaptation of existing action modules for the mobile project