PEPSI - XXL can rolls through city centres

Many a motorist on the motorway was amazed when an XXL Pepsi can suddenly appeared in his rear-view mirror! Together with the Berlin agency "42 Promotion", a Taste Challenge was planned for Pepsi. But this was not simply to take place in a sales stand of the usual kind, but in an oversized Pepsi can!

The challenge

Special construction of a promotion stand in the form of a rolling XXL Pepsi can that can be towed by a passenger car
Barrier-free access for the public as far as possible
Development of stations for blind tastings

The solution

Construction of an XXL can with a length of 6.40 m and a diameter of 2.50 m
Special design of a chassis from which the can can be lifted hydraulically by remote control and then lowered (almost) barrier-free to the ground.
The rolling Pepsi can, the absolute eye-catcher on the streets and at events
Use of the tasting stations we developed with a drinks roundel for perfect blind tasting