IG Metall - "Good Life Tour
Due to the positive response from the previous year, Germany's largest single trade union IG Metall decided to tour Germany again with our show trucks. The "Gutes-Leben-Tour" stopped at public places, schools, universities as well as at regional events and informed citizens about questions around the job. At the same time, IG Metall listened to the issues that moved people. A survey was conducted to find out what is important to them in times of economic crisis and what needs to change. The results should be published in time for the federal elections.
The challenge
- Increase in membership
- Educating the public on issues related to workers' rights
The solution
- Attention-grabbing vehicles with long-distance effect
- Combination of sweepstakes for address generation
- Stand selection with extremely high visitor frequency
- over 450,000 new contacts generated for the database in only 6 months
Contact
Let's talk about your project
We look forward to your requirements and will be happy to configure your very own mobile space.
Contact
+49 231 902 568 33
info@marchi-group.com
Locations
Germany (HQ)
Marchi Group Deutschland GmbH
Auf dem Brümmer 6a
D-44149 Dortmund
Germany
Switzerland
mm Swiss AG
c/o Reichenbach AG
Talacker 50
8001 Zurich
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