Penaten - Time travel into the past

Under the motto "Protection and security for a whole life", we went on a two-month B2B roadshow through Germany, Austria and Switzerland with Johnson & Johnson GmbH to celebrate the 100th anniversary and relaunch of the Penaten brand. The product has always represented the highest quality and experience in baby care and stands by parents with innovative products.

The challenge

Re-launch of the classic Penaten design
Addressing 12 decision-makers (allocation of shelf space in retail chains)

The solution

Snail shell walk through the history of Penaten
Lighting mood and round video content
Simulation of situation in the store at the end of the aisle incl. product tests