NIVEA - Beauty Tour to the Black Sea
Addressing a new and younger target group, increasing sales, supporting retail partners and strengthening the image through emotional connection - the Nivea Beauty Tour through Russia had several goals at once. To make the project a complete success, we had transformed our EDS into a mobile Nivea shop with consultation areas. Our eye-catching tractor in Colani design served as a special eye-catcher on the promotion tour. It pulled the Nivea Shop on its way from Saint Petersburg down to the Black Sea and back to Moscow.
The challenge
- Image campaign and product launch throughout Russia
- Integration of skin analysis tools and counselling sessions
The solution
- Double extension truck with over 50sqm showroom
- MMpro tractor as additional eye-catcher and visitor magnet
- Continuation of the tour over 2 years due to positive feedback
- Tour management as far as Siberia
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Contact
Let's talk about your project
We look forward to your requirements and will be happy to configure your very own mobile space.
Contact
+49 231 902 568 33
info@marchi-group.com
Locations
Germany (HQ)
Marchi Group Deutschland GmbH
Auf dem Brümmer 6a
D-44149 Dortmund
Germany
Switzerland
mm Swiss AG
c/o Reichenbach AG
Talacker 50
8001 Zurich
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