Hermes - The championship trophy behind bullet-proof glass

The original Bundesliga championship trophy went on tour in Germany for the first time! It was presented in a truck from Hermes. Since the successful kick-off in Dortmund, two show vehicles have been rolling across Germany.

The challenge

Image campaign directed at the general population
Transport of the original championship trophy under very strict security conditions (theft protection)

The solution

glass safe on wheels consists of six tons of bullet-proof glass and nine high-auﬂciency cameras with intelligent software for all-round monitoring
built-in security technology: four encrypted and mutually independent communication lines to the security control center ensure optimum connection to the glass showroom
Germany-wide tour with involvement of soccer legends and booth talks in soccer stadiums
playful elements to amuse children & raffles to generate addresses