Pharm-Allergan - Coolsculpting exhibition truck for FIBO

Body shaping without surgery! That is the goal of CoolSculpting® - a gentle treatment for small to moderate fat deposits. At FIBO 2019 in Cologne, the world's largest body and fitness trade show, Pharm-Allergan presented its CoolSculpting® concept - in one of our show trucks.

The challenge

Design truck as an alternative to a classic stationary stand at FIBO
Integration of fully functional products
Eye-catcher already on the way to the fair

The solution

Impressive semi-trailer with wide stairway and design tractor unit
Sensational branding in customer CI
Interior concept with integration of the Coolsculpting products in full function