Alaïa - Matte Black and Noble

On behalf of the agency "white label events", we sent our "flagship", the eleMMent Visione, on a tour of Germany. For almost two months, everything was under the sign of the new women's fragrance by fashion designer Azzedine Alaïa, which the industry had been waiting for a long time. On our tour, perfumery sales assistants all over Germany were familiarised with the new fragrance and end consumers were inspired with samplings of the perfume.

The challenge

Presentation and training of a new fragrance in front of a professional audience to push future sales figures
Top-secret presentation before oﬃcial product launch

The solution

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eye-catching vehicle with memorable exterior in matt black and privacy glazing
Interior replica of the perfume designer's living room for a particularly intimate product experience
Training in small groups for personal contact
Fragrance creation and story behind it presented to retailers before oﬃcial launch