Mövenpick - Ice cream truck tours Switzerland

As the world's leading food company, Nestlé attaches great importance to the highest quality. This also applied to the selection of service providers who were allowed to work for the company. And so the choice fell on us when it came to carrying out a three-month roadshow through Switzerland for the premium brand "Mövenpick Ice Cream".

The challenge

Presentation of the finest ice cream creations
Live experience for visitors through self-creation
WOW Eﬀect with long-distance effect

The solution

Strict implementation of the external branding of the Nestle Mövenpick CI
Maintaining the cold chain for ice cream in height of summer with mobile sampling station
Organisation and planning of high-traffic locations within Switzerland (target group analysis and success reporting)