ZALON - Styling & Shopping on Wheels

Together with the agency Bold Communication from Berlin, we were allowed to implement the "Zalon on Tour 2018″. For the first time, the online style consultancy Zalon by Zalando went offline with a trailer and reached customers directly and personally. A specially converted Marchi Lite toured Germany and Switzerland for Zalon. The eye-catching branding and stylish interior delighted and inspired visitors in Hamburg, Düsseldorf, Munich, Zurich and Bern.

The challenge

Raising awareness for Zalon, the (new) styling brand from Zalando
Creation of proximity to existing customers who have only known both Zalon and the styling experts online so far

The solution

"Zalon on tour" reaches its customers directly and personally for the first time with the Marchi Lite
The eye-catching branding and a stylish interior have attracted and delighted numerous visitors in major German cities as well as in Zurich and Bern
The presentation of new collections, current fashion trends and personal shopping advice in a pleasant, relaxed atmosphere by the stylist, who is already known from the internet, created a lot of sympathy for the brand.