Purina - Gourmet cat food on tour in Germany

Together with our partner "teamwork GmbH" from Oldenburg, we implemented a three-month roadshow for the premium cat food manufacturer "Purina-Gourmet".

The challenge

emotional product experience with memory value
Increasing awareness of the product and brand among the target group
New customer acquisition

The solution

Gourmet indulgence tour for invited existing customers and passers-by (potential new customers)
V.I.C. Lounge ("Very Important Cats") on the roof terrace
Germany-wide coverage over 21 locations annually
Follow-up order for 3 years in a row
Sampling of new products