Mobile marketing: when Pokemon GO becomes real

Connection between the real and the digital world

The connection between the real and the digital world can be surprisingly effective. The city of Basel has impressively demonstrated how to create outstanding marketing success through a clever combination of the two worlds.

The city's marketing department took the bold step of projecting the Pokemon hype into the real world. Real Pokemons storm through the city in a truck and chase Pokemon players. The four disguised Pikachus come completely unexpectedly out of nowhere with XXL Pokeballs and disappear in the truck as quickly as they arrived. The surprise effect is clearly visible in the faces of the hunted. Chased in the most beautiful places in the city, the footage of the action thus becomes an extraordinary promotional video. The footage of the real action thus ends up back in the digital world and becomes a viral marketing hit. Experimental marketing with wit and recognition value.

Luxury Summit

The event is widely regarded as a premium event for managers in the luxury industry, industry leaders, decision-makers and financiers all around the world. Some 400 guests have gathered there to discuss the future of the luxury industry, retail concepts and the challenges and opportunities of new technology. Top speakers such as Johann Rupert (Executive Chairman, Richemont) and Mario Testino (Photographer) shared their experiences and views with the audience.

Landing a punch in 13 African countries

Getting kids in Africa off the streets and getting them dug into a great hobby - that's what the "AIBA World Boxing Championship" has set out to achieve. We were immediately enthusiastic about the idea and developed a mobile boxing training centre with ring and punching bag. Suitable for touring across Africa. More ground clearance, special shock absorbers, reinforcements in sensitive areas, easy handling - the production guys were unstoppable, even with trial boxing matches.

Meeting Gulmirza Javadov from SOCAR

Mobility has always played a significant role in my exciting but stressful life as an international businessman, diplomat and globetrotter. When you work in the energy sector, as I do, and chair a state-owned, national oil and gas consortium, you are all too aware of how great the global demand for mobility is today and will be in the future. I believe that humans are naturally mobile and curious, exploring and acting. Since the beginning of my career, I have been travelling all over the world. I travel to business meetings, conferences and congresses in cities like Dubai, Vienna, Prague, Budapest and Baku - sometimes even in one week. Thanks to planes, trains, cars and sometimes helicopters, I am mobile and can get to any place in the world quickly. So my mobility is becoming more and more flexible and is still evolving.

Passenger transport of the future

Even before the start of the Olympic and Paralympic Games in 2020, Toyota is planning to use so-called FC buses in the greater Tokyo area. These are environmentally friendly fuel cell buses that can carry up to 77 passengers. The vehicles do not cause any direct air pollutant emissions. There is an urgent need for action to counteract the progressive impact on nature, not only in conurbations such as Tokyo, but also worldwide. Daimler has also announced an electric bus for 2018.

When the wooden spoon goes shopping

At mm, we experience the trend towards real brand experiences every day thanks to our customers. After the big internet hype, more and more brands are realising that they also have to show their face in real life. The stationary trade was thwarted by the virtual one and now both worlds are reaching their limits. The purely digital brand experience hardly creates customer loyalty and the product experience becomes a price war because the competition is only a click away. Stationary shops in prime locations are not available and always represent a large investment.

Exclusive cooperation with Berlitz

A milestone in the field of training and mobile marketing: for the first time in history, there will now be a cooperation with the global provider Berlitz. The company has been the training provider for global communication, interaction and successful collaboration for 140 years.

I print the world as I like it!

The 3D printing process is no longer a vision of the future, but is rapidly making its way into the world of production. Whether food, toys or technical components - there are no limits to the variety of products. In addition to the classic production of consumer goods, all industries have discovered the new process for themselves.

The car learns from the horse

According to forecasts, the car of tomorrow will not only involve the use of new, lighter materials or other forms of propulsion, but also the continued rise of vehicle intelligence. "Electric and automated: The long-term goal is the autonomous car, whose driver can devote himself to other things during the journey than controlling the vehicle," writes the Association of German Engineers (VDI). Incidentally, the same words can also be found in the Disney documentary from 1958. Is it because of the technology that this vision only now promises to become reality?

Creating Limited Editions

BETTER, more beautiful, more noble - how are special editions created in the automotive sector? Accentuating supposedly mature products again and giving them that very special polish requires a lot of skill and know-how about the "DNA" of the ultimate vehicle. First, the design team starts with the research and inspiration phase. Comparable special editions are studied for up to three weeks, their attributes are analysed, thematically related information is compiled, analogies are formed and colour worlds and mood boards are developed. A multi-layered fan of information is created. Only a few of these approaches are transferred to the next level of detail. The further selection deliberately comprises styles that differ drastically from one another in order to derive a conclusive concept for the final design.

Monaco by surprise

Monaco is the big stage - Grand Prix, jet set and royal family. But what does a normal day in the Principality look like? What is it like far from the clichés? We found out shortly before the Grand Prix, over coffee and cake with Prince Albert's neighbours. On the drive to Monaco: traffic jam. Never try to get to the Principality by car during the rush hour. Ferraris, Rolls Royces, and even other vehicles, such as the Fiat 500, only move forward in stop-and-go traffic. Our first lesson was to shift down a gear. Individual mobility apparently plays a key role in all social classes in Monaco...

Tour anecdotes from Moscow to Siberia

The world's largest manufacturer of dental products and technology, Dentsply Soria, is touring the largest country in the world. That sounds like a challenge right up our street.

Living room training - brands become human

What constantly accompanies us in childhood - learning and understanding new things - often tastes rather bland in adulthood. Unimaginative teaching contents at staff training sessions in the same seminar rooms over and over again with filter coffee and dusty biscuits. Or lost all alone in front of a monitor in a webinar, while at the same time trying to crack the new level of Solitaire.