Success Concept Roadshow Marketing

The effective live marketing tool

A roadshow is an effective live marketing tool that companies can use to increase their products and brand awareness and stay in the minds of their target audience. Unlike other marketing strategies, roadshows can create awareness away from the online world and increase the company's digital reach. Our customers provide practical proof of this.

Roadshow marketing is absolutely diverse and varied

Companies can customize their roadshows and present their products and services in different ways. For example, they can drive directly to their customers with a mobile showroom or stop at different locations with roadshow trucks and promotion trucks and present their products directly on site. Here we get creative together with our customers and always try to offer the visitors a special experience. The integration of multi-sense concepts allows brands and products to be experienced with all senses. The integration of state-of-the-art technology is also playing an increasingly important role in the customer experience.

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Creating awareness away from the online world

Roadshows offer companies the opportunity to create awareness away from the online world. Through direct interaction with customers and potential customers, companies can address their audience directly and increase their brand awareness. The on-site experience is often remembered for a long time and can lead to positive word-of-mouth effects. Visitors get to put a face to the brand and build a personal connection. Our customers' sales staff, in particular, repeatedly report pleasant encounters with their customers.

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Increase digital reach

Roadshow marketing also offers the opportunity to increase a company's digital reach. Through the integration of social media channels and the targeted distribution of content, companies can strengthen their online presence and also reach their target group digitally. Especially in recent years, increasing the number of followers and click-through rates has become one of the key KPIs of roadshows. Influencers are now also increasingly using this tool to get to know their fans personally and thus become more approachable.

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The attraction of roadshow events

Roadshow events have a high appeal to customers and potential customers. By interacting with the products and services and addressing them directly through trained personnel, companies can gain the trust of interested parties and thus also increase sales of their products. The figures from sales-oriented tours speak for themselves here. Especially customers from the industrial sector, such as our long-standing customer Graco, have been successfully touring throughout Europe for decades.

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Creating points of contact directly on site

Roadshows offer companies the opportunity to create touchpoints directly on site and thus gain the trust of their visitors. Through direct interaction with the products and services, companies can convince their audience of their products and thus increase sales. Especially products in need of explanation benefit from the hands-on presentation live on site. We install products in full function and under real conditions, so that customers have the opportunity to put everything through its paces.

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Individual advertising

Roadshow marketing offers companies the opportunity to customize and target their advertising. By interacting directly with customers, companies can tailor their advertising to the needs of their target group and thus increase their brand awareness and sales.

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In summary, roadshow marketing is an effective tool for companies that want to increase their brand awareness, reach their target audience and leave a lasting impression. By getting their message across to people and creating interactive, personalized experiences, companies can build trust and establish a strong connection with potential customers.

Whether national or international, companies can use roadshows to showcase their products, services and brands in unique and memorable ways. With the right strategy and implementation, roadshow marketing can be a valuable addition to any company's marketing mix.

We are always happy to hear the success stories of our customers. Let yours be the next.

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FAQs

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What is a roadshow?

A roadshow is a marketing tool in which a brand or product is presented through a series of events at various locations. The aim is to achieve greater reach and brand awareness, as well as to enable direct interaction with potential customers.

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Why roadshows?

Roadshows provide an effective way to promote products and brands, as they allow companies to meet their target audiences in person and capture the attention of potential customers. By interacting with customers and presenting the product in different environments, companies can strengthen their brand and build trust.

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For whom is a roadshow suitable?

Roadshows are suitable for any company that wants to address its target groups directly and present its products or services in an innovative way. In particular, roadshows are a very effective marketing tool for companies aiming for higher brand awareness and customer acquisition.

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What makes good roadshows marketing?

Good roadshow marketing requires careful planning, including choosing the right venues, developing engaging and interactive content, and creating a unique experience for attendees. The combination of creativity and strategic thinking is the key to a successful roadshow.

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Luxury Summit

The event is widely regarded as a premium event for managers in the luxury industry, industry leaders, decision-makers and financiers all around the world. Some 400 guests have gathered there to discuss the future of the luxury industry, retail concepts and the challenges and opportunities of new technology. Top speakers such as Johann Rupert (Executive Chairman, Richemont) and Mario Testino (Photographer) shared their experiences and views with the audience.

Landing a punch in 13 African countries

Getting kids in Africa off the streets and getting them dug into a great hobby - that's what the "AIBA World Boxing Championship" has set out to achieve. We were immediately enthusiastic about the idea and developed a mobile boxing training centre with ring and punching bag. Suitable for touring across Africa. More ground clearance, special shock absorbers, reinforcements in sensitive areas, easy handling - the production guys were unstoppable, even with trial boxing matches.

Meeting Gulmirza Javadov from SOCAR

Mobility has always played a significant role in my exciting but stressful life as an international businessman, diplomat and globetrotter. When you work in the energy sector, as I do, and chair a state-owned, national oil and gas consortium, you are all too aware of how great the global demand for mobility is today and will be in the future. I believe that humans are naturally mobile and curious, exploring and acting. Since the beginning of my career, I have been travelling all over the world. I travel to business meetings, conferences and congresses in cities like Dubai, Vienna, Prague, Budapest and Baku - sometimes even in one week. Thanks to planes, trains, cars and sometimes helicopters, I am mobile and can get to any place in the world quickly. So my mobility is becoming more and more flexible and is still evolving.

Passenger transport of the future

Even before the start of the Olympic and Paralympic Games in 2020, Toyota is planning to use so-called FC buses in the greater Tokyo area. These are environmentally friendly fuel cell buses that can carry up to 77 passengers. The vehicles do not cause any direct air pollutant emissions. There is an urgent need for action to counteract the progressive impact on nature, not only in conurbations such as Tokyo, but also worldwide. Daimler has also announced an electric bus for 2018.

Mobile marketing: when Pokemon GO becomes real

The connection between the real and the digital world can be surprisingly effective. The city of Basel has impressively demonstrated how to create outstanding marketing success through a clever combination of the two worlds.

When the wooden spoon goes shopping

At mm, we experience the trend towards real brand experiences every day thanks to our customers. After the big internet hype, more and more brands are realising that they also have to show their face in real life. The stationary trade was thwarted by the virtual one and now both worlds are reaching their limits. The purely digital brand experience hardly creates customer loyalty and the product experience becomes a price war because the competition is only a click away. Stationary shops in prime locations are not available and always represent a large investment.

Exclusive cooperation with Berlitz

A milestone in the field of training and mobile marketing: for the first time in history, there will now be a cooperation with the global provider Berlitz. The company has been the training provider for global communication, interaction and successful collaboration for 140 years.

I print the world as I like it!

The 3D printing process is no longer a vision of the future, but is rapidly making its way into the world of production. Whether food, toys or technical components - there are no limits to the variety of products. In addition to the classic production of consumer goods, all industries have discovered the new process for themselves.

The car learns from the horse

According to forecasts, the car of tomorrow will not only involve the use of new, lighter materials or other forms of propulsion, but also the continued rise of vehicle intelligence. "Electric and automated: The long-term goal is the autonomous car, whose driver can devote himself to other things during the journey than controlling the vehicle," writes the Association of German Engineers (VDI). Incidentally, the same words can also be found in the Disney documentary from 1958. Is it because of the technology that this vision only now promises to become reality?

Creating Limited Editions

BETTER, more beautiful, more noble - how are special editions created in the automotive sector? Accentuating supposedly mature products again and giving them that very special polish requires a lot of skill and know-how about the "DNA" of the ultimate vehicle. First, the design team starts with the research and inspiration phase. Comparable special editions are studied for up to three weeks, their attributes are analysed, thematically related information is compiled, analogies are formed and colour worlds and mood boards are developed. A multi-layered fan of information is created. Only a few of these approaches are transferred to the next level of detail. The further selection deliberately comprises styles that differ drastically from one another in order to derive a conclusive concept for the final design.

Monaco by surprise

Monaco is the big stage - Grand Prix, jet set and royal family. But what does a normal day in the Principality look like? What is it like far from the clichés? We found out shortly before the Grand Prix, over coffee and cake with Prince Albert's neighbours. On the drive to Monaco: traffic jam. Never try to get to the Principality by car during the rush hour. Ferraris, Rolls Royces, and even other vehicles, such as the Fiat 500, only move forward in stop-and-go traffic. Our first lesson was to shift down a gear. Individual mobility apparently plays a key role in all social classes in Monaco...

Tour anecdotes from Moscow to Siberia

The world's largest manufacturer of dental products and technology, Dentsply Soria, is touring the largest country in the world. That sounds like a challenge right up our street.