Boxing in Africa
Landing a punch in 13 African countries
Getting kids in Africa off the streets and getting them dug into a great hobby - that's what the "AIBA World Boxing Championship" has set out to achieve. We were immediately enthusiastic about the idea and developed a mobile boxing training centre with ring and punching bag. Suitable for touring across Africa. More ground clearance, special shock absorbers, reinforcements in sensitive areas, easy handling - the production guys were unstoppable, even with trial boxing matches.
The "mobile boxing ring" started in Togo, in the west of the continent. From the metropolis of Lomé, it continued through a total of thirteen African countries. Further stops were East London in South Africa and Lusaka in Zambia. The crowning glory of the tour was the boat trip from South Africa to Rotterdam and from there overland to Hamburg. The destination: the World Boxing Championships.
This extraordinary project not only brought a smile to the faces of many children, but in the end also a charity award for this great idea. The world needs more of such ideas - we are waiting in the wings!